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Launching Your First Campaign | For Nonprofits

Written by Tim Cenac

February 14, 2022

Launching your first campaign can seem overwhelming, but we’re here to walk you through every step of the process. With Kadogo, every party involved benefits from the transactions. Merchants are glad to support your organization while they increase their sales. As for individuals, they are more than willing to donate at no extra cost to themselves. Being a nonprofit, your only task is to connect the two parties and let the Kadogo Economy work for you. Follow these 3 simple steps to get the ball rolling!

1. Utilize Social Media to Onboard Your Donors

Social media can be a powerful tool in the hands of those who know how to use it. Regardless of how many followers you have, we recommend that you make a series of posts to let your donors know about this new way to donate. Let your supporters know that they can download the app and round up their spare change to donate more funds to your organization. To make this easier for you, we’ve created a series of pre-designed Canva templates that are optimized for conversions. Use these designs across Facebook, Instagram, and Twitter to help achieve your goals.

2. Use Your Email List to Maximize Outreach

Most nonprofits have some form of email list to provide updates to their donors. To supplement your social media outreach, we recommend that you also send out a mass email. If you use an email marketing service such as Mailchimp, then take advantage of our free email templates to send engaging visuals to your supporters. You can also include a link to our individuals page for donors to learn more about the app.

3. Team Up With Local Businesses

One of the revolutionary features of Kadogo is the ability for nonprofits to easily collaborate with local businesses. These mutually beneficial relationships also reward the individual donors with funds to support the causes they care about. Kadogo offers you the ability to receive anonymous aggregated data that details which restaurants your donors have in common. This empowers your organization to confidently approach that business with estimated gains from your campaign. Offer your donors the ability to go to their favorite restaurants, spend their normal amount, and receive free rewards that automatically go back to your organization.

Next Steps For Success

If you haven’t already, subscribe to our educational mailing list for continued articles explaining creative ways to increase campaign success. As always, reach out to your personal Kadogo Success Advisor if you have any questions or concerns regarding the optimal use of our platform. We look forward to hearing your success stories!

Kadogo helps turn everyday purchases into charitable donations and makes it simple for anyone to donate their spare change, cashback rewards, stocks, assets, and more to nonprofits through our Card Linking As a Service (CLaaS) platform. Individuals simply set up their Kadogo giving accounts to begin making tax-deductible donations whenever and wherever they want. Kadogo’s easy-to-use digital fundraiser then generates donations everywhere nonprofit supporters shop.

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