A Weekly Generosity Ritual

During this time of crisis and division, too many people feel isolated and helpless. They yearn for a way to build the world they wish to see, and make an impact on important issues. Together, we have an opportunity to use the power of generosity to fuel more connection, understanding, and collective action.

What Is It?

GivingTuesday is a series of weekly opportunities to come together to give, volunteer, and show kindness in shared moments. Communities, causes, and countries around the world work together on this day to show support.

How Does It Work?

The GivingTuesday team, in collaboration with a global community of leaders and partners, sets a generosity theme for each week of the year. Some week’s themes are based on international days, others are based on Sustainable Development Goals (SDGs). Click here to find the full calendar.

All around the world, GivingTuesday leaders will mobilize their communities to take action on various causes. This may be a volunteer event, act of kindness, donation drive, or advocacy campaign. Organizations share campaigns with their networks, constituents, and partners to create a wave of good around the world. 

What Impact Will It Have?

Creating a weekly generosity ritual gives each of us the opportunity to inspire more good in our communities, while we build a more generous world, increasing civic participation, driving giving, and building connection and empathy.

Giving moments are crucial for supporter acquisition. As we learned from the latest lookback at 2020 report, shared moments such as give days, holidays, awareness days, or responding  to a crisis help supporters feel a sense of connection to others. We also know that supporters are much more likely to give money if they’re first offered other ways to get involved with a cause. GivingTuesday creates 52 of these shared moments that organizations can use to grow their base of supporters.

How Can Nonprofits, Activists, and Community Organizations Participate?

Find the full schedule of GivingTuesday causes here. This includes ideas for how givers can maximize their impact each week. Even further, read our article that offers GivingTuesday advice for small businesses. Find the week that best fits the mission of your organization and launch a campaign. Here are some ideas to get you started:

• Organize a volunteer opportunity that relates to each week’s theme. If your organization specializes in a particularly cause area, give extra attention to those weeks. What are some simple ways for potential new supporters to take action and get involved? Are there virtual opportunities available? 
• Social proof is a catalyst for conversions. Use #GivingEveryTuesday as a moment to mobilize your current supporters to help you build awareness for your mission. Ask them to post about how and why they contribute to your mission and challenge their followers to do the same.
• Collaborate with other nonprofits: Use your megaphone to share the work of colleagues who are working in one of the GivingEveryTuesday topic areas. Or work together to create a giving moment in your community based on a GivingEveryTuesday topic. 
• Don’t forget to use #GivingEveryTuesday and #GivingTuesday when you post. 

How Communities Have Been Participating in GivingTuesday This Year

For GivingTuesday “Eradicate Global Poverty Edition,” KUAM News, who leads GivingTuesdayGuam, organized a diaper drive. They managed to rally a local gym, the Salvation Army, Rotary Club, and other small businesses to donate. These organizations gathered and distributed diapers, toiletries, baby food, formula, and menstrual products for mothers and babies in need.

GivingTuesday leaders in the Philippines worked with a local school for “World Hunger Day”. They rallied students, parents, and every day givers to pack 4000 food packs containing rice, canned goods, fresh vegetables, eggs, and noodles. Their team distributed them to families around Metro Manila and Laguna.

For GivingTuesday “World Ocean Day Edition,” GivingTuesdaySpark organized youth around the world to lead local beach cleanups after school. Students from Chicago, Hong Kong, and South Africa participated.

GivingTuesday “Climate Change Edition” in Kenya rallied volunteers from nonprofits and philanthropic organizations to plant trees on their properties.

Next Steps…

To supercharge your giving potential, we recommend that you download the Kadogo App. We all could use more money to donate, and Kadogo offers you and your community the ability to turn everyday purchases into charitable donations. We have solutions available for individuals, nonprofits, merchants, and workplaces. Start giving today!